AI Insights · Timothy · April 2025
Top 5 Personal Finance Apps on iOS in Portugal: Q1 2025 Performance
Explore the performance of leading personal finance apps in Portugal for Q1 2025, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2025, the personal finance app market on iOS in Portugal showed varied performance across different applications. Here’s a breakdown of how the top five apps fared in terms of downloads, revenue, and active users, based on data from Sensor Tower.
YNAB from You Need A Budget LLC saw a fluctuating pattern in its weekly revenue, peaking at about $1K in early February. Downloads gradually decreased from 166 to 61 weekly, while active users hovered around 600 to 700.
Bilance - Your Money & Budget experienced a significant spike in revenue at the beginning of January, reaching approximately $1.5K. Download numbers varied, with a notable increase towards the end of March, reaching 467.
Splitwise maintained steady revenue, with a peak of $481 at mid-March. Downloads were consistently strong, averaging over 1K weekly, and active users increased from 36K to 35.5K.
Wallet - Daily Budget & Profit showed a gradual increase in revenue towards the end of March, reaching $194. Downloads were stable, ranging between 200 to 300 weekly, and active users saw a slight rise from 3.1K to 3.3K.
Lastly, Moneyboard Budget Planner Bill had a steady revenue trend, ending the quarter at $120. Downloads decreased from an initial high of 1.7K to 349, while active users rebounded from 17.3K to 23.2K by the end of March.
These insights provide a glimpse into the dynamic landscape of personal finance apps in Portugal. For more detailed analytics, Sensor Tower offers comprehensive data on app performance.
